• SpeakerPost Team

Best Advertising Books to Read (2021)

Updated: Jun 15

My advertising students at CSUDH requested a list of must-read advertising books. So, here it is.


This list was prepared after consultation with SpeakerPost member, Zoe Frank and with the help of the Advertising Professors Community Group on FaceBook.


This list below is in no particular order.

  1. Ogilvy on Advertising by David Oglivy

  2. Confessions of an Advertising Man by David Ogilvy

  3. Adland: A global history of advertising by Mark Tungate

  4. My life in advertising and scientific advertising by Claude Gopkins

  5. The art of client services: 58 things you should know

  6. Copy Paste - How advertising recycles ideas by Joe La Pompe

  7. Hey, Whipple, Squeeze This by Luke Sullivan and Edward Boches

  8. Truth, Lies and Advertising by Jon Steel

  9. A technique for producing ideas by James Webb Young

  10. Contagious: Why Things Catch On - by Jonah Berger

  11. Then We Set Hair On Fire by Phil Desenberry

  12. 'Inventing Desire' by Karen Stabiner

  13. Designing Brand Identity by Alisa Wheeler


These books were recommended by Dr. Peggy Kreshel who teaches at the University of Georgia's Department of Advertising (Thank you!!)


History

Autobiographies

Ethics


Other recommendations:

Where the Suckers Moon: the Life and Death of an Advertising Campaign (Thank you, Kartik Pashupati)

Ogilvy on Adversing in the Digital Age (Thank you, Courtney Bosworth)


These books also require a mention because they are perfect for specific advertising subject matter.

  • The Advertising Concept Book by Pete Barry

  • Creative Advertising by Mario Pricken

  • Advertising Concept and Copy by George Felton

  • The Complete Guide to FB Advertising by Brian Meert

  • Social Media Marketing by Jason Miller

  • Cashvertising by Drew Eric Whitman

  • Social Media Marketing by Gary Clyne

  • Murder must advertise Franklin Library by Dorothy Sayers

  • How to write a good advertisement by Victor Schwab

  • The Boron Letters by Gary Halbert

  • The Social Impact of Advertising by Tony Kelso

  • 15 questions about native advertising by Massimo Moruzzi

  • Free Radio & Podcast Marketing in 30 minutes by Jim Beach, Rachel Lewyn and Ian Lamont

  • Bad Men by Bob Hoffman

  • The Amazon Expansion Plan by Kiri Masters

  • The Copywriters Toolkit by Margo Berman

  • Podcast Advertising Works by Glenn Rubenstein

  • Branding is Out, Results are in - Lessons for the local advertiser by Tom Ray

  • The FaceBook Advertising Solution by Callum Davies

  • Advertising and Integrated Brand Promotion 8th Edition by Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum and Richard Seminik (Textbook)

 

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#advertising #books #students

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